" With the 10 million pots sold , we have save the amount of 5 shoal jitney full of golf testicle , or 1.15 million meters if you put the pots in a row , or the weight unit of 56 elephant , in mineral oil color , 170.000 kilos to be exact . "
This is how Antonia Cox of Pottburri described the amount of mineral oil they managed to save with their pot , and it surely is a sign of her passion and fervor in attain this milestone .
PottburriPottburri was founded by Antonia and her sidekick Alexander in December 2019 . The sibling grew up in their parent ' nursery . Already 30 years ago , granddaddy Cox was looking for an alternative to plastic lot that could be mass marketed but could n’t really find a good alternative . Years later , the sib used sunflower ejaculate shells and found the stark Libra between strong and compostable textile for their corporation .
" We found the perfect balance with our material mix , making the pots strong enough to grow plants in it , but also having them decomposed chop-chop enough to make conclusion consumer well-chosen . Indoor agriculturist can cultivate plants in the Pottburri pot for about three month , alfresco , it is about six calendar month . This is a bit longer because the outside gentle wind dry the mess continuously . It take about one year for the slew to rot under natural give status , " say Antonia .
This appeared to be the bring home the bacon formula for the company , as they have now sell over 10 million pots in Germany thus far .
How did they do it?However , selling 10 million pots is not something that pass overnight . The siblings need to commercialize their merchandise in a way that would entice end consumer as well as cultivator .
They did this in three unlike ways . First of which was going on the German variation of the democratic television show Shark Tank . Their instalment aired in April 2021 with 3 million possible end consumers watching the duo . second , they talked with retailers directly to convince them of their product as well .
at long last , it was up to them to convert growers who would end up being the main users of the potful . " We visited growers a set of grower in that time . We necessitate their feedback most of all . The pots have to work for the grower ' automated cognitive operation after all . "
developing over timeThe information Pottburri got from the growers and end consumers did not fall on indifferent spike and led to many change in terms of the design and workings of the pot .
" We did many , many , many test with different formula and dissimilar compound and visited a pot of agriculturalist , all so we could answer what the pot needs to look like , what it involve to be made of , and whether it really knead for the process the grower uses . "
The production went through a lot of changes over the retiring few years . The first was the Pottburri 1.0 , which look a lot like charge card , even though it was n’t made of it . This was a problem for Antonia and her brother since they had to explain that it was analyzable to end consumer all the time . They transfer the coming into court of the spate and made it thinner to save on materials .
Now the Pottburri 3.0 will have a slightly different shape since a cultivator gave feedback that the plant and pot fall over at times in their machine . So they changed the form to forestall just that from chance , making it more static .
However , the siblings are n’t anywhere near done yet . They are motivated and will keep innovating the pots , perfecting them as they go along . " We now only have the 12 cm mickle size . The next step would in spades be having more pot size . Not in 2023 , but decidedly after , " enunciate Antonia .
Trade fairsJust prior to the Trade Fair in Aalsmeer , the sib reached the 10 million pot mark and openly celebrated it for the first meter in their tie-up at the outcome .
Despite Pottburri ’s current main grocery store being Germany , swop fairs stay an important assemblage for succeeding internationalization . " It ’s our object to expand to Europe and Scandinavia with our merchandise , so being at the Trade Fair in Aalsmeer is a great opportunity for us to get more acquainted with those markets . Europe , Scandinavia , and eventually orbicular . That ’s the goal . "
By that time , 56 elephant will seem like a cliff in the ocean .
For more data : Antonia CoxPottburri GmbHCarl - Kühne - Straße 847638 , StraelenTel . : + 49 2839 9979 991Email:[email protected]https://pottburri.de/
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