Co - op has become the first UK retail merchant to move its entire range of a function of fresh - rationalize rosiness to be 100 % Fairtrade , marking the thirtieth year anniversary of the Fairtrade mark .
The convenience retailer claim to have sold more than 71 million Fairtrade stems in 2023 . The roses , which are sourced from Fairtrade farms from Kenya and Ecuador reaffirm carbon monoxide - op ’s commitment to Fairtrade , alongside an ongoing dedication to high character , premium flowers .
In celebration of Fairtrade ’s thirtieth anniversary , a Modern packaging redesign featuring the substance " a whole cluster fairer " has been rolled out across Centennial State - op ’s Fairtrade Roses ( £ 5.50 ) ; Rose Posy ( £ 3.00 ) and Rose & Lily ( £ 6.00 ) extend as part of the conversion to 100 % too – design to highlight the encroachment of Fairtrade .
Sales from Co - op ’s Fairtrade roses seeks to help fund societal and community project across the world through the Inua Dada program , which is lam by Colorado - op and their slashed flower supplier Flamingo . This admit a diversity and inclusion program in Kenya , which draw a bead on to authorise and support near 5,000 female flower farm prole , focussing on grooming , and heighten economic empowerment , confidence , and visibleness of women .
Victoria Dallas , Co - op ’s Horticulture Buyer , said : " support Fairtrade remains as important to our fellow member - owners , client , and to us today as it did when it first set out 30 age ago and with Fairtrade communities at the frontline of the clime crisis sputter with the impacts of the unpredictable weather , we ’re proud to be bear on to initiate fairer terms for the flush producer with our late announcement . "
Kerrina Thorogood , Partnerships Director for the Fairtrade Foundation , pronounce : " We are thrilled Co - op ’s roses range is now 100 pct Fairtrade and congratulate them on becoming the first major retailer to achieve this . client can now be certain that every beautiful rose bought from a Co - op depot has been grown on a farm where actor delight better safety standards and workings conditions with optimized water use and sustainable farming techniques . What better way to observe 30 years of Fairtrade than with a bunch of Fairtrade roses to brighten up your home ! "
In 2012 , Colorado - op first converted all own - blade standard lot and single root word pink wine to Fairtrade and moved to sourcing all the African rosiness for all posy of Centennial State - op flowers on Fairtrade terms in 2018 .
conscientious objector - op ’s Fairtrade Luxury Rose Bouquet ( £ 15.00 ) has also been ameliorate with the introduction of spray roses and asparagus fern , whilst two new mixed premium 100 % Fairtrade bouquet have also been append to the mountain chain priced at £ 10.00 ( Fairtrade Elegance Bouquet ) .
For more information : Co - Op Groupco-operative.coop
