How nice would it be to have an insight in the end consumer ' cerebration ? The guys from the GrowIt ! app are on their style to achieve it . They currently have a member group of 850,000 people and with the launch of their Question and Answer boast in the app two years ago , they are now at a point where they can start to pull out genuine sixth sense from the consumer side . At the Cultivate'19 , they launch their sixth sense curriculum , which will be of nifty aid for stock breeder , cultivator and retailers .
Seth Reed and Mason Day at Cultivate'19 in Columbus Ohio , USA.Mason Day and Seth Reed launch the GrowIt ! app in 2015 as a community where members could share their favorite plant exposure . People added hundreds of K of photos , and new gardener were able to find plants that would wreak in their specific locations . Over the years , the community grow and the app proceed developing and two year ago , they sum the Q&A feature article . " Still , the community wanted more . They loved how much plant information they could find on the app , but they want to be able-bodied to need more " , suppose Mason Day .
Predicting trendsFrom the photos that were posted on the app , they could foreshadow several trends , but as there was n’t any ' cogent evidence ' to justify these trend , they never announced their predictions , like the succulent and houseplant trend .
Day : " In 2015 and 2016 , for good example , the succulent trend make out was starting as we saw a Brobdingnagian increment in Echeveria mail in the app . Over 1 percent ( which might not sound as a immense number , but is when taking into account the large variety of plants , it is ) of the post were on Echeveria . Afterwards , we saw the trend develop from succulents to houseplant ; over 50 percent of the interactions on the platform in the preceding two years were on houseplants . And last year , we saw that white-hot and yellowed where the top flower colors people spoke about on the app . And at retail , we saw it course out of the shelf . "
Insight programSo , to get more ' validation ' for their predictions they worked several years on produce an brainwave programme . " With this program , we take the information and activeness that we get from the Q&A side and filter and categorize it . With these termination , we can make upright predictions and therefore support breeders , grower and retailer to better adjust to the requirement of the consumers . Expanding internationallyAs for their member base , they are only in North America currently , but they are looking for ways to expand internationally . " As translation becomes more promptly available and automated in the coming year , we can infix the app more well in other countries . "
For more information : GrowIt!Mason DayEmail:[email protected]www.growitmobile.com
© FloralDaily.com/Elita Vellekoop
