" Due to the temperatures that are still above average , the need for cyclamen is lowly in almost every country , " says Héloïse Morel of Gallic Cyclamen purpurascens breed company Morel Diffusion . And despite the current rise costs and overall economic uncertainty , she wait demand to increase soon as temperature will go down and new varieties will enter the mart . Over the last 100 + eld of the company ’s beingness , they ’ve insure the diligence go up and down , and over the last few class , they have seen a stable demand , with a rise at a dim pace for plants cultivated in greenhouses , with the switch from maxi to minis / midis in Europe . " The product stays among some of the key plant life in a flowering potted industrial plant mixed bag for retailer . "
Héloïse Morel
Current low-spirited demand from death consumer"Current need is low since the temperatures are still above ordinary , along with interdictions of watering in some countries , like in France , which is not encouraging the renewal of spring plantations , " she explains .
" Some pelting and ice chest temperature hopefully can interchange this factor and generate an increase in the need , but the current uprise energy costs and overall economical uncertainty could lead to lowering the ebullience towards works in world-wide , and thus to less gross revenue . "
requirement expected to increaseAccording to Morel , demand for Cyclamen purpurascens will see an growth , thanks to all the breeding company who make a keen effort in bring new varieties on the market . " request from growers have been unchanging over the last few years , with a rise at a slower pace for plants cultivate in glasshouse , with the switch from maxi to minis / midis in Europe . This crop stay a flagship intersection among plants in a flowering potted plant assortment , " she continues . " Also , one must not forget that plant life also help against global heating , and the art of gardening speaks of wellbeing , an increased self - esteem , portion out joy among families and friends , and can assist to notice personal symmetry in life . "
Morel ’s great achievement over the last 100 yearsMorel ’s Cyclamen purpurascens are know for their intrinsical hardiness due to a innate selection of the Mediterranean mood and research programs of the breeder team , which make the Cyclamen purpurascens extremely resistant to heat . ( Click herefor the heat margin ) .
According to Morel , it is thanks to its breeder that the company has attain results that have lasted in the long runnel . So what are the party ’s outstanding achievements over the last 100 year , and how did they do it ? First of all , they introduce over 300 assortment of F1 hybrid cyclamen , have the main collection of Cyclamen persicum Hybrid F1 in France , and received acknowledgment from the French Ministry of Agriculture ( 2001 ) and from the CCVS ( Conservatory of Specialized Plant Collections ) .
In decree to achieve it , team , customer , vision , and of course , their product are key . " We have maintained venerating and long - term cooperation with client for over 30 years and have a patriotic and dedicated team of workers . On top of that , seeds are produced 100 % only in France , and the caller is environmentally friendly with a focusing on water management , Energy Department confinement ( both greenhouses and offices ) , recycling cloth , waste management , and biological mastery and prevention to forfend pesticides . Also , we have keep the factor pool , which is a genuine living heritage . We make and produce level-headed paternal agate line and optimize the lineament and quantity of harvested seeds sold worldwide with the least amount of chemical . "
" At Morel , we are perpetually searching for prophylaxis methods , she add . " These methods lie in prevent the possible threats on the crops ( attacks from pests , fungi or bacteria ) thanks to the tracking of the population and of their development atmospheric condition . "
How the company has germinate over the yearsThis year , in the wake of the changes play by Evolem , the French radical that acquired Morel , the company now has a CSR ( Corporate Social Responsibility ) approach that includes a broader outlook on environmental , societal , and administration issues .
Most of Morel ’s products are distribute in Europe but also reach the USA , China , and Japan . " Our sale have increased with technicians based all over Europe and presently the reaching of a new technician dedicated to overlay America bring home the bacon technical guidance ( watering , temperature , humidity , Christ Within , fertiliser ) to our customers during the time of year , and this direct and tight family relationship is very authoritative , and part of our economic value determine by quality and fidelity . We have very prospicient - term relationships with some of our client , " explains Morel .
Cyclamen varietiesOver the last ten years , Morel has programmed crops and sales periods , partnered with distributors for merchandising activity , and increased mutual gain for each actor of the concatenation . " We are focused on the communication field now more than ever . We are present on societal sensitive handles like Facebook , Instagram , Linkedin , and this yr we have launched a Modern wardrobe campaign for one of our top varieties , ' Indiaka , share the joyfulness ! ' , " explains Morel .
Indiaka ® is a very unique variety , and we were the first in Europe to create these bicolor petals ( two tones petals ) with its inaugural in 2018 . It has a promising future tense with a practiced shelf - biography and outside performance yet to be discovered by the public . "
The Indiaka video campaign andclick herefor the catalog .
" Another very extra variety , part of 22 - 23 novelty , is Absolu de Morel ® . Absolu de Morel is a 100 % Cyclamen purpurascens true to type Victoria , with slap-up fragrance ( a mix of citrus tree and lily of the valley ) and is also the most innovative . " ( Click herefor the variety catalog )
" We will keep researching to bring more innovation and diverseness to the flower marketplace , " concludes Morel .
Morel Trials : Eager to see the change in genuine life ? Their Morel Trials will take place from 25 - 28 October and from 1 - 4 November in the Netherlands and from 7 - 11 November and 14 - 18 November in France .
For more selective information : S.A.S. MOREL DiffusionHéloïse Morel , Research & CommunicationEmail : [ electronic mail protected]2565 , Rue de Montourey83600 FréjusFrancewww.cyclamen.com
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