Sustainability remains a antecedence for the Ecopots stain , but due to current economical developments , which are making consumers more price - conscious , this facet has somewhat faded into the background , consort to the company . Under these circumstances , The Pots Company , the house behind Ecopots , has make up one’s mind to follow up some optimization outgrowth . chief operating officer Emmanuel Devriendt express : " We are aim for multiple destination at the same time . at long last , the brand will become even more recognizable , and the intro in both physical and on-line stores will be tighter and more attractive . This will result in a sales agreement boost . "
By simplify product promotion and labeling , they not only write up on a meaning amount of waste , but they also improve the brand ’s uniformity . This contributes to stronger agiotage branding . A bunch of cardboard and credit card will be avoided by tackle the packaging for the logistical process other than . At the same time , manipulation is facilitated . A newfangled label on the inside of every pot or container not only bundles of the essence data such as USPs and user tips but also protect it during transferral and in the store . A QR codification on the packaging will extend consumers to more information online . On the outside of every pot , a first-rate - recognisable pictogram will now be feature alongside the etched Ecopots logotype , which is mere yet visually plain .
handcraft is involved in the output of every Ecopots , where , for example , the outside is always carefully sandpaper . A new and voguish plus is that each lot now comes with an accessory that not only put up entropy but can also serve as a ready to hand scrubbing sponge . This makes even maintenance a zephyr . " We consider that pots should not just be thrust aside , as recycling cost a fate of push , " explains CEO Emmanuel Devriendt .
The bit of product references has also been thoroughly reexamine and significantly reduced . The reach will be clearly aligned with the dissimilar sale channel : specialized garden centre , online political platform , and mass retailer . This simplification , compound with a redefinition of in - store communicating , will offer more tranquility and overview in the Ecopots section . This helps consumers make the right alternative for their pot or container .
Research indicates that more than 95 % of our day-by-day decisions are made unconsciously and that people of color is the critical gene in 84.7 % of our purchasing decisions . Moreover , our sales figures show that 2 out of 3 customers are look for a round pot . Based on these insights , we have make up one’s mind to implement significant change in the musical arrangement of our pots on the shelf . Through a heedful execution of colors , models , and sizes , combined with warm stigmatization , we make new , impressive , and operational ledge display that raise the client experience .
to begin with this class , it was reported that Ecopots was being copied left and ripe . As a further response , The Pots Company is now developing a tailor-make promotional range with its sister company , Seasons . These are intelligibly of in force quality and demonstrate more beautifully than the emulator , with a high cost vs. quality ratio . Without overlooking the column of sustainability – a no - brainer .
For more information : The Pots CompanyEvolis 100 , 8500 Kortrijk , BelgiumTel . : +32 492 15 00 20www.thepotscompany.eu
