“ A family reunion ” , is how the Fleuroselect Annual Member Convention is distinguish by many of the participants . roughly 100 delegate from 16 countries gather from 2 - 4 July in Kassel , Germany , for the Organisation ’s Annual General Meeting and to captivate up with friends and fellow worker from across the world . The German seed stock breeder Benary hosted the upshot in the aftermath of its 175th day of remembrance solemnisation .
Flowers and familyMatthias Redlefsen , managing director of Benary , provided delegates with valuable insights into the German flower industry . The German pro - capita consumption of efflorescence is the gamy in the world , likely thanks to cultural traditions such as rich flower decorations on balcony and bloom bed instead of concrete slate on graves . However , the breeder is unproportionally rewarded throughout the entire economic value chain . “ Breeders will ask courage and creativity to successfully undertake the future tense ” , concluded Matthias Redlefsen .
Klaudia Benary - Redlefsen , sixth generation and current owner of Benary together with her uncle Ernst - Günter Benary , gave an overview of the company ’s rich chronicle . The narration of her grandfather Fritz Benary who left East Germany to build a company in the Cicily Isabel Fairfield is a striking deterrent example of perseverance . Today , Benary sells more than 10 billion efflorescence source per yr . The party ’s export quota surpass 90 % and its upset has doubled in the past 13 years .
Anthony ( left ) and Lawrence Tse from Clover Seed , together with President Karol Pawlak
Clover Seed joins FleuroselectDuring the Annual General Meeting , Clover Seed from Hong Kong was swallow as a new phallus . In addition to importing and exporting source , Clover Seed supply declaration production of veggie and flower bulk seed for abroad companies in China . The Clover Laboratory focuses on plant life pathology and marker development .
Fleuroselect judges discuss novel come in varieties
Benaryan flower powerA full day was spent at Benary where the delegacy had the opportunity to look up to an extended run theatre showing the full range of the caller ’s assortment . The seam were beautifully laid - out and all plants looked spectacular , a highly telling accomplishment that wowed the full group . Benary also planted a full Gold Medal and Novelty Trial . The judges closely meditate the newly enter miscellany , comparing them to already existing plants on the mart and switch their eyeshot on possible new achiever .
Jean - François Ignasse , Ann Jennen , Anne Leventry , Karol Pawlak , Ruud Brinkkemper
Ann Jennen , Irma Jansen , Karol Pawlak
Gold MedalsThe event culminated at the Alte Brüderkirche in Kassel for the Gala Dinner where traditionally the Gold Medals are handed out . Three varieties excelled in last twelvemonth ’s Fleuroselect trials and clearly surpassed their comparisons in beauty , innovation and garden performance , being award with a Gold Medal for 2020 . Jean - François Ignasse , Sales Manager Europe at PanAmerican Seed together with Anne Leventry , President PanAmerican Seed and Ruud Brinkkemper , General Manager Kieft Seed Europe , ill-treat forward to take the Medal for Leucanthemum superbum Madonna . Irma Jansen , Account and Product Manager Home Gardening at Takii Europe received the Medal for Tropaeolum minus Baby Rose . Fleuroselect President of the United States Karol Pawlak and Marketing & Communications Manager Ann Jennen accepted the Medal for Silene pendula Sibella Carmine on behalf of Rob van der Voort of Van Hemert & Co. who was ineffectual to attend the ceremony .
Karol Pawlak , Jean - Francois Ignasse , Jacques de Vroomen , Ann Jennen
Honorary MembersThe last highlighting of the evening was the proclamation of two Modern Honorary Members : Jacques de Vroomen , former proprietor of Muller Seeds , and Jean - François Ignasse , Sales Manager Europe at PanAmerican Seed . After an organisational crisis in 2007 , Jacques de Vroomen as Treasurer re - aligned the funds of the organisation guiding them throughout the last 12 years to the financially good for you organization of today . Jean - François supported the organisation by entering numerous new smorgasbord and function as Fleuroselect ’s president ad interim . Jacques de Vroomen and Jean - François Ignasse both received an honorary certificate , an honorary tholepin and a liveliness - long invitation to future yearly member convention .
2020 - AmsterdamThe evening concluded with an invitation to next yr ’s Annual Member Convention which will be held from 30th June to 2nd of July in Amsterdam , The Netherlands . The cardinal theme will be Fleuroselect ’s 50th anniversary .
For more informationFleuroselect[email protected]www.fleuroselect.com
