With over 800 varieties on presentation , Danziger ’s NovemberFest 2019 has amount to an last . More than 100 guests from all over the world visited their R&D location in Mishmar HaShiv’a , Israel during this month - long event .
NovemberFest is about take on Danziger ’s experts and industry leaders together to discuss new genetic science and plans for the next seasons . visitant gained exposure to novel and existing genetics , marketing construct , engaged in setting future trends by sharing their experience with colleagues from different geographies , and enjoyed some quality fun times , good food and sightseeing together in arrant weather .
Liat Shemer ( Global Marketing Manager ) and Amir Zuker ( VP Research & Development ) in between the plants .
“ For us NovemberFest is a great opportunity to fulfill our customers and discourse current and future needs , we believe these discussions are what name our genetic valuable for our customers “ says Amir Dor , Director of Sales - Annuals & Perennials
Doug and his girl Kenna Cole of DS Cole from the US checking out the retail idea .
The most popular serial publication - visitors ' choiceThroughout November , many agriculturist , untried works producers , journalists , industry leaders and trend setters from around the populace take their most favorite varieties by using a raw scanning system . These selections give a good brainstorm into what ’s pop . Out of the 3,000 different CAT scan that were made , the serial Petunia Hybrida Capella ™ was the most selected serial with the Capella Cherry Vanilla ™ ( fresh 2021 ) as the most scanned potpourri .
CAPELLA ™ Cherry Vanilla .
At the top 5 democratic series you’re able to also receive Vanessa ™ ( Verbena hybrida ) , Gem ™ ( Lantana ) and Colibri ™ ( Chalibrachoa hybrida ) . ( Click here to see the top 15 most popular series)From the most popular varieties there is the novel introduction ofHippy Chic ™ (Petunia hybrid ) andEyeconic Sunset ™ andOmbre ™ Pink(both Calibrachoa crossbreed ) that are Modern and very promising smorgasbord . ( Click here to see the top 5 most democratic assortment )
Hippy Chic ™ Violet
FloralDaily.com was also present to see their enceinte exhibit - probably one of the largest displays create by one stock breeder - with all their existing and new 2020 - 21 and even show what ’s in the pipeline for 2022 . In full , 1,000 bloom pots in 50 different crops and 60 serial produce a ocean of coloration . This year , the main categories were ; revolutionise , explore and innovate and for the first sentence , they showcased retail ideas in an extended retail inspirational show .
Ayala Zilberman , Sales Manager Europe at Danziger , showing customers around .
90 novelties on displayFor many year , this Israeli annual , perennial and slashed blossom breeder is inviting their customer to their R&D facility in Mishmar HaShiv’a , Israel . Most of their client who are growing annual and perennials are gossip the quickness during this fourth dimension of the year as it is in between their season . " Therefore , we branded this bedding plant life event as NovemberFest . Then , guests can schedule it in their agenda " , says Amir Dor , Director of Sales - Annuals & Perennials . At this effect , agriculturist can see the newest novelty and decide which they desire to test . " In total , around 90 novelties were on display .
Inspire , explore and innovateThe three main categories this year were inspire , research and innovate . " With inspire , we urge the growers how they can present their plants in retail . " To visualize , this class we extended our retail inspirational display and give 5 retail solutions for 5 dissimilar serial publication , see below .
The retail approximation for the series Scoop , Splash , Sol - luna , Vanessa and Capella and Amore . ( Clickhere for the enlarged moving picture )
The next family is explore , " With explore we show the trends pin product and in general what ’s exit on in the world . “The third and last family is innovate . " And this is what Danziger is all about " , says Liat Shermer . " R&D is Danziger ’s nitty-gritty department with more than 100 people all over the world . create advanced variety is what we do . particularly nowadays people are more open for a modification and are actively looking for something new . ' New is sexy ' . "
BreedingCurrently , Danziger has 46 annual , 19 perennial and 30 cutting flower crops in their assortment and the numbers are cash in one’s chips up each year . But where does it all start ? " The basis is in Israel " , articulate Amir Zuker , VP Research & Development at Danziger and concord to him , this is a huge vantage for breed heat - resistant varieties . " With the earth warm up , breeding the varieties in a red-hot climate is a summation . " After breeding a variety , they do trials all over the world to check that the kind are performing well in the unlike mood , before commercializing it . "
so as to breed more precise and speed up reproduction , they use unlike techniques . " We are almost scientific breeders . " Besides Genotyping , they also built another engineering describe phenotyping . " It is a unique technology that we built here . With genotyping , we calculate at the DNA marker and eliminate the seedling without a desired trait at an early phase . Then , with phenotyping , we are more observing and we utilise digital applied science to check the growing progression of a diversity . "
In Danziger ’s R&D departments both in Israel and global , we have over 100 employees working , form it one of the manufacture ’s largest R&D department . "
Zuker is work for Danziger for 20 years now and for the last 7 eld as the R&D director . Over the geezerhood , which variety is he most lofty of ? " They are all my ' shaver ' , so it is very difficult to say . However , as a stock breeder , when you achieve creating something different , something really different , it make you very proud . Vanessa Verbena , Lia Calibrachoa , and Sol - luna New Guinea , for example , are now sort that I am very proud of . "
Osnat Yanai , Cell Culture Research Manager .
Tissue culture labIn the tissue paper acculturation research lab , they keep a clean stock of all Danziger ’s varieties . It need four stagecoach to create the in vitro plantlets . Osnat Yanai , Cell Culture Research Manager say us the stage : " The first stage is introduction and brass of aseptic civilisation . We ’ll disinfect the in vivo plant cloth and then wait for 2 to 3 week to see if they are free of contamination . Then , with the unclouded in vitro material , we persist in and go to the next degree ; multiplication , where shoots are being multiplied . The third stage is rooting , follow by acclimatisation and transplant to the stain . In this in vitro bank of Danziger , K of sort are being grown and maintained as a disease - barren , vegetative , genetic stock which is also used to renew all of Danziger ’s commercial mixed bag at the output sites all over the cosmos . "
Cut flowersNovemberfest is a real bedding industrial plant event , but at this locating also cut prime are being bred . We had the opportunity to quickly meet the stock breeder . Danziger owns a large assortment of trimmed flower as well but the Scoop ® Scabiosa and Xlence ® are the varieties they are mostly known for . " In gyps , we are the worldwide leaders and for the Scoop ® scabiosa , we made a newfangled deletion flower crop , including focal scoop ® ( with a 6 - 8 foreland sizing and 60 - 80 centimetre stem length ) that we made . "
IPM Essen and AIPH AwardsEager to meet the Danziger squad ? They will be exhibiting at the IPM Essen 2020 in Germany in Hall 2 at tie-up 2D40 .
And this twelvemonth will be a special IPM Essen edition for Danziger as their facility in Guatemala is nominated for the AIPH awards , that will take situation the first even of the IPM Essen show
For more information : DanzigerLiat ShemerEmail:[email protected]www.danziger.co.il
© FloralDaily.com/Elita Vellekoop
