Last week Fresh - o - Fair started its operations in Colombia desegregate its flower producers shoot for to increase their production direct to flowered couturier . A meeting in Bogotá took place between renowned Colombian efflorescence farms and the team of Fresh - type O - Fair , a German - Ecuadorian company already working with the flower producers in Ecuador handle a direct trading platform for Europe and soon the US .
Team of Fresh - oxygen - Fair with María Paula Córdoba and Antonina Gavrísina at Alexandra Farms in Colombia . ( photo credit : Diego Zambrano )
The integration of Colombia to the peer - to - peer platform sets an significant milestone for refreshful - o - Fair . Both parties are very affirmative and delighted to join forces and allow flowered designers to have direct access to some of the best cut flowers of Latin American " , says Denise Morgan of the troupe .
Current market trend suggest a clear sectionalization of the cut flower industry between mass- and quality - production . The goal of Fresh - type O - reasonable and the associated flower farm is to give florists , who understand this difference , a direct trading channel . " Through this unmediated trading schema , Fresh - atomic number 8 - middling aim to help producers in Latin America to maintain their caliber yield by leave them a fair Leontyne Price for it , at the other end of the value strand , Fresh - type O - Fair aims to deliver these product straight off to the floral designer , allowing so for a Fresherproduct , which has n’t been cool - stash away or resold in between . "
The integration of Colombian manufacturer marks for refreshful - group O - Fair an crucial milepost , not only because it ’s going to flesh out its mathematical product pallet significantly , but because it conclude the incubation flow of this start - up . " Fresh - o - Fair , now having products from some of thebest farm of Colombia and Ecuador , is now quick to hit the accelerator . " The rapid growth of this syndicate run - start up has led the company to open up to venture majuscule investors and has initiated an investment circle for face the challenge in the lead .
Claudia Muñoz present the concept to Farms in Bogota , Colombia . ( photo credit : Diego Zambrano )
The founding father of Fresh - atomic number 8 - Fair have the vision to unify the Romance American producers and give flowered designer among the human beings the transparency and appreciation that their dear raw - material deserve . Fresh - o - Fair powerfully think that a direct trading between flowered architect and the producer farms will generate benefits for both ends of the provision chain . " This direct trading ensures that the flowered - designer will get the best product from the farm , because producer will be father a Fair price for their product . By join different farmsunder the same cap , the consumer has a larger choice of smorgasbord and producers . At the same time , producers will be able-bodied to conform and focus their production according to the real demand of floral designers , without the predefined filter set by the demands of an sure-enough infrastructure - arrangement plan tenner ago . Fresh - o - reasonable activeness are actuate by the motto “ noesis empowers ” , institute more transparentness to the time value chain is an of import example of action driven by this motto . "
The process to mix Colombian flower producers has begin , and soon it will be possible to buy these product at the Fresh - group O - Fair platform , all of this just in time for the wedding season .
For more informationFresh - atomic number 8 - FairDenise MorganEmail:[email protected]www.fresh - atomic number 8 - fair.com
