In a new serial , Royal Flora Holland is yield the trading floor to CEO Steven van Schilfgaarde . Once every four weeks , he give his eyeshot on the past period . This time , he peach about media coverage and his experience at the Trade Fair Aalsmeer , among other things .
Market image"In October , both cut flowers and indoor and garden plants showed a summation compared to last twelvemonth . For plants , unfortunately , it still remains very thin . tax revenue are fall back well behind cost drift . Even in flowers , despite a good median increment in Leontyne Price , there are products that do not yield enough for growers in full term of pricing . "
Image of cosmetic plant cultivation"In recent weeks , we as Ornamental Horticulture have made the newsworthiness several time in an undesirable way . The coverage from France was about the danger of plant protection product when working unprotected with flower stems . Within RFH , we have very clear base hit instruction for flower processing , and these were share with raiser and dealer last year . As an diligence , we must always put prophylactic first throughout the chain . One action that really see people off guard was the council decision in Zutphen to shun flowers . Unsubstantiated , heyday are dismissed as a ' redolence of poison ' . journalist often take it blindly without delving into the matter . Otherwise , they would have known that huge footstep have been made in late years in terms of certification , sustainability , and use of constituent crop protection . The sphere is really being wrong . We ourselves will have to provide the ingredients for a proper word . At the same time , we as a sphere must continue unabated to implement our program in the field of sustainability , including certification . We are discussing a joint attack with other sector parties , including Bloemenbureau Holland , Glastuinbouw Nederland , VGB / handel , and VBW , among others . We will take swift military action . "
project productivity ontogeny slowdown behind"CBS late reported that the growth of Dutch labor movement productivity lags behind other countries . This is a worrisome development . apropos , the RFH strategy is precisely get at meliorate labour productivity in Ornamental Horticulture . As a floriculture string , we need to puzzle out more expeditiously , and RFH ’s new services are exactly the ones that are fully geared up for this . Think also of the new logistics and the possibilities offered by Floriway . It does stand for that we have to do it more together as a sector . "
Trade Fair Aalsmeer"The TFA was another great networking case and a terrific calling card for the sector and ourselves . Its winner is underlined by the number of some 650 exhibitioner and an equalling record figure of visitor of over 21,000 . Over 1/3 of these were external . I myself had a very full docket with many conversation with both growers and buyers . What come across me this twelvemonth was the entrepreneurial position and that many are very much concerned with the future and with the investments needed for that . For everyone , it is very exciting how the market is developing . I understand from various quarters that the food market for green plants and succulents is very difficult at the second . As I mentioned above , this also applies to some flower crops . agriculturist , RFH , and buyer will have to engage cautiously together to realize the most optimal price for our beautiful merchandise . Nobody can open to make a geomorphological red . Part of the toll addition can be engross with optimization , but we can not turn tail increasing the consumer toll to cope with the large increase in price . "
News about Floriway"We late brought the intelligence that Royal FloraHolland has acquired all the share of Floriway . This puts us fully at the helm ourselves . I am confident that under the leading of Marc Goudzwaard we will continue the line of the past calendar month and Floriway will execute its promise to the market . The closer cooperation with RFH will sure as shooting pay yield . "
reference : Royal FloraHolland
