thing are survive well in the glasshouse horticulture industry , but it is precisely because of this that it should and can all still be improved . The outgrowth postulate to be extend and sooner as loyal as possible , because the competition has not been seat lazily by . “ But does the industry really want this , or is it a compositor’s case of ‘ having to ’ ? ”
Ben Verwaayen , ‘ Captain of Industry ’ , posed this confrontational motion to the over 150 people present during the Future Trends & Innovations consequence , which was organized by AVAG , TNO , the Hortivation innovation and GreenTech .
See the photo write up here .
Verwaayen was the main utterer of the Clarence Day . This time , however , he did n’t just require to talk about the manufacture , but also with the industry , the nursery builders , ( horticulture technical ) suppliers , and other glasshouse horticulture - related parties as well as a brace of growers that were present at the event .
Is there enough intrinsical urge to innovate?Some point towards the Zen on the apparent horizon , the exciting technical innovation that the former Chriet Titulaer already spoke off . According to Verwaayen , this happens more than enough . The propensity to go back to the ordination of the twenty-four hours afterwards is also very potent .
Verwaayen in the main need to stimulate , in which he succeeded by ask about both the entrepreneur ' intrinsical impulse to innovate as well as how they wanted to do this . Would they also be unresolved to doing it together ?
In greenhouse gardening , this can be somewhat of a sore dot . grant to Verwaayen , many company still do everything alone , but to the masses present at Future Trends & Innovations , that was n’t anything they had n’t learn before . They sleep together this as well most of the time , but ‘ doing things differently ’ is n’t that easy .
exposure : Rolf van Koppen Photography
The ' hirer ' as a trammel factorThere are all kinds of limiting cistron that make it so that ‘ doing things differently ’ , innovating , does n’t happen on its own . Maybe the most of import shape postulate to go into innovation , according to Verwaayen , is leaders . When one person is the driving force out within a company , and they can get the quietus involved , then things will happen .
But before this can happen , what will be the initiation for taking that first footfall into the deep terminal ? After Verwaayen passed the mike around the way , it appeared that , more often than not , it is the well - known ‘ doubtfulness from a client ’ .
And then it is up to ‘ the genus Bos ’ to answer . harmonise to Verwaayen , research show that it is often ‘ the knob ’ that is the biggest hurdle when it comes to innovation . “ After all it is his money , and if he is to spent it , he often needs to stuff other people that most likely know more about the field of operations then he does . How quickly ‘ the boss ’ ends up doing this is of vital importance . ” Because , if ‘ the political boss ’ does n’t decide tight enough , then these days a company gets passed by the competition in no time .
' mass elsewhere can also rend ‘ this caper ’ off’Lastly , Verwaayen talked about how he believe that after the economic crisis , the greenhouse horticultural diligence befuddle something away , which is a ‘ fearsome waste ’ , namely the leadership . These days , retail is in charge , and nursery horticulture has become the provider of the macrocosm .
A positive outcome of the crisis , harmonize to Verwaayen , however , is that after the crisis , the industry has become more attentive to sounds coming from outside of the industry . hoi polloi can ferment with that , although it does require collaboration . “ If people do n’t do this , then the contention will ‘ come through ’ . People elsewhere can also pull ‘ this magic trick ’ off , growing vegetable , flowers , and plant . ”
After the tonic - intro by Verwaayen , there was a break , followed by two session with a diverseness of speakers from which people could pick . Some of the presentment were pretty concrete , and because of this were much appreciated by the attendees . Other presentations stuck with the ‘ large story ’ , with which they provide an addition to the display render by Verwaayen .
funny as to who the speakers where?Then take a look at the exposure report card of the intact event here , andhere you may see the program in which all the presentation are named ( Dutch ) .
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