New for 2019 , the HTA ’s ‘ Gardening is good for you ’ campaign reveals just how ripe horticulture is for everyone .
This new campaign is an phylogenesis of HTA ’s Plant of the Moment effort . By admit a new approaching to garden through the context of use of wellness and wellbeing the campaign provides a unspecific chance to raise both plants and gardening .
Supported by National Garden Gift Vouchers , the movement cover the full sensory time value and experience of plants , like their fragrance and flavour , plus matter include mature your own tasty fruits , herb and crops , encouraging wildlife , slackening and mindfulness , and connecting with the lifelike world outside your own back threshold .
‘ Gardening is good for you ’ keeps gardening on the order of business throughout the year with monthly themed clause , write by gardening advisor and journalist Adam Pasco .
The idea are :
JanuaryGrow yourself healthyPlants of the import : year - round colour and involvement
FebruaryCreate your arrant gardenPlants of the moment : planting styles
MarchSpring into actionPlants of the second : saltation people of colour and spring planting
AprilBe creative with colourPlants of the moment : colouring material themed displays
MayGet Set …. Grow!Plants of the Moment : plant life for summertime displays and crops
JuneFill your garden with fragrancePlants of the Moment : Scented plant life
JulyEnjoy summer in the gardenPlants of the moment : works for instant colour and video display
AugustThe sensory experiencePlants of the moment : plant to excite the senses
SeptemberGrowing together – rent ’s get socialPlants of the moment : The giving of growing
OctoberIn touch with naturePlants of the moment : plant with nature in head
NovemberGet down to earthPlants of the moment : Autumn plant
DecemberPlant away the wintertime bluesPlant of the Moment : wintertime people of colour
The hunting expedition will run for two twelvemonth and content , images and other useful resource will be uncommitted for use by the trade and sensitive .
Retailers will be able to create inventive exhibit with linked cut-rate sale chance each calendar month to promote plants , lot , seeds , tool , accouterment , landscape gardening idea , book , and any other appropriate detail they stock . The monthly campaign themes can also be used as the groundwork for blogs , article , talk , demonstrations , and promotions to customers , local radical and horticulture clubs .
It will permit growers and retailer to play together in originative slipway to interpret report and choose a across-the-board compass of ‘ Plants of the Moment ’ and connect products to appeal to client in their orbit .
In tandem bicycle with this the monthly topic will be issue to the swop and consumer media allow for valuable content for regular clause and columns .
For more informationHorticultural Trades AssociationHorticulture House19 gamey StreetThealeReadingWest BerkshireRG7 5AHT : +44 ( 0)118 930 3132Fax : +44 ( 0)118 932 3453NGGV : +44 ( 0)118 930 2092www.the-hta.org.uk
