At the Hortex in Vietnam , the Rosen Tantau stick out was well - visited . Honesty necessitate us to tell it ’s not just because their change are in high spirits in demand , but mainly because the visitant adore the beautiful rosiness and assume many photos and selfies with them . The team with Rosen Tantau is used to this – they have been initiate in the Vietnamese industriousness for several eld now , and are finally go to see some commercial opportunities in this food market . " It ’s a very new market for our rose varieties , but we believe it will continue to arise , and growers will see the benefits of the cooperation with us as a stock breeder . "

Alexander Letkow , Lea Pham , and Alexander Brjuhins with Rosen Tantau at Hortex 2024 in Vietnam

" The demand for flowers , more precisely high - calibre flower , is growing . In Vietnam , flowers and plant life are ordinarily given away for birthday or other festal occasions . Today , multitude more and more set off to buy flower for medallion aim . " As an instance , Alexander Brjuhins have-to doe with to the novel apartment complexes build in Ho Chi Minh City , for the growing mediate class . " Flowers and industrial plant are an crucial feature article , as you could see on all the balcony , but they also need to grace the inside of these apartments with flowers , " he says .

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Although the chrysanthemum , Vietnam ’s most popular flower , is produced locally , many high - quality efflorescence uphold to swear on imports . " Only a few local producers can run across that demand ; hence , many high - calibre flowers are imported from South America or the Netherlands . "

Alexander Letkow explains that the local climate is the vainglorious challenge for growers at the moment . " The country ’s principal growing region , Dalat , is situated at a higher altitude , which is a big plus . Nevertheless , during summer , humidness is a of the essence factor . " Sketching the blossom Sir Ernst Boris Chain in Dalat , they excuse there ’s no cardinal flower auction . " Larger wholesalers buy straight from orotund producer and manufacturer organization , and smaller wholesalers buy from modest growers or the expectant wholesalers . Smaller shops go to the local markets . "

Letkow and Brjuhins expect that this growing requirement for high - quality flowers will bring Vietnamese grower to address their current challenge with investments in technological equipment , and better variety .

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They see there ’s a large interruption between traditional and advanced growers . " Growers have to pick out between growing traditionally and sell their product rather cheap - or investment in technology to match the need , to be capable to need for higher prices and also export their product . Traditional agriculturist cut only a few flower per satisfying meter , while advanced growers can attain 150 and more flowers per hearty metre , in much good tone . "

It has been a long - term governmental policy to produce as much as possible inside the country and to steadily increase the output character . " For this reason , growers will be forced to increase the story of engineering inside the greenhouse – and our extremely productive varieties will become in demand as they will start to give rise mellow - quality flowers . When growers start to raise the technology and then the planting material , the new variety selections will ultimately follow . "

Since there are no local flower breeders available , and the varieties mostly come from European ones – either Dutch , German , or French – they settle to invest in this market a couple of yr ago .

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Experienced with their growing activities all over the world , the adult male already have an idea of which Rosen Tantau varieties will become potential best - vender in the Vietnamese market . " The True Love or a variety of the Paloma sept will be a good fit over here . Red remain the most important color . " Alexander & Alexander explain that the companionship now work on an Eurasiatic pick , which includes the decrease Western Europe grocery store and the farm Asian and Eastern European markets . " These varieties are also fitted for the Vietnamese clime and output scenario . One of our local collaborator has some commercial trial , for instance with the True Love from the Eurasiatic survival of the fittest , and it shows to be a promising red variety also here , " they say .

In this coming diligence , variety show shelter is indeed a challenge . Yet , according to Letkow and Brjuhins , this is about to change . " We sympathize that the market is at its very beginning ; presently , people are initiate . We believe that quite some growers , in particular the quality- and exportation - orientated ones , already recognise that it ’s significant to pay up royalty to get access to fresh motley , engineering , and our experience . More growers will watch that route . It ’s a win - profits site . "

Rosen Tantau is convinced that Vietnam ’s increasing demand for high - lineament flowers is there to delay . " As Vietnam is still a growing saving , we do n’t mean that COVID-19 and the current developments in the Vietnamese lodging marketplace have a long - term impact on this ecumenical propensity . Vietnam is a country to watch out for the upcoming decades , " they reason out .

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For more informationRosen TantauAlexander LetkowEmail:[email   protected]www.rosen - tantau.comwww.cutroses.rosen - tantau.com

Bilat Handel GmbHAlexander BrjuhinsEmail:[email   protected]www.bilat.de