“ We are excited to bring the secret plan - changing engineering for cut flower to Ecuador ” , says Johan Möllerström , chief executive officer of OptiCept . late , they have entered into an arrangement with EQR in Ecuador for the evaluation of OptiBoost for cut flowers , a technology that habituate void extract to pass the vase life history of roses by 50 % on modal .
Johan Möllerström
Results at Swedish supermarketsOver the last year , OptiCept has been busy test their proficiency in supermarket in Europe . In anarticlepublished last year , Executive Chairman Ulf Hagman shared that their treated rose guide to 50 % in high spirits gross profit and 25 % lower waste at the retail level . One of their goals was to have machine installed at the growers themselves and are therefore beaming about their collaboration with EQR .
EQR EquatorosesLocated in Lasso , Ecuador at the foothill of the Cotopaxi Volcano , EQRgrows and sells heyday for a cosmopolitan marketplace . Their 8 farms are located at an elevation of almost 10,000 ft and with a total extension of 140 Acre . Today EQR is growing 160 miscellanea of rosebush , 22 variety of Spray Roses , and White Calla Lilies . around 110 million roses are produce p.a. of over 180 different varieties . In increase , EQR has distribution in Miami under its own auspices and its principal market is the United States .
Innovative and sustainable mindsetEQR produce flowers that arrive in perfect experimental condition , in a seasonable fashion . Their focusing on protecting the environs matches their commitment to the well - being of their employees . That is why the valuation of the OptiBoost technology is a step in this advanced mindset , explains Möllerström . “ The collaboration will give a lot of brainstorm into both yield in Ecuador and the wallop OptiBoost has on rose of the high quality , as well as a step into the market in the USA . ”
EQR also add expectant jobber and retail merchant in the US with roses and the understanding admit evaluation of OptiBoost treat rosiness for delivery to one of these client . In gain , the aim is to evaluate the retentive - term encroachment of the technology ' influence on overall sustainability and biography cycle per second management .
gravid potential to capture South AmericaAccording to Möllerström , there is great potentiality in this agreement . “ We now have the chance to enter the large South American marketplace with OptiBoost . But also , we can enter the American marketplace , which is vast when it comes to cut blossom .
orbicular expansionIn late 2021 it was declare that the globular flower company Syngenta entered a collaboration with the Swedish companionship OptiCept , the innovators behind the OptiBoost technology , to market the technology globally .
For more information : OptiCept Technologieswww.optifreeze.se
© FloralDaily.com/Elita Vellekoop
