Greeneration , a eminent - closing perpendicular farm based in Dubai , specializes in edible flowers , strong suit leaves , and microgreens , supplies ok dining and hospitality customer with farm - to - kitchen green groceries turn in on the same day of harvest home . " This commitment to gall is unequaled in a realm where over 80 % of intellectual nourishment is spell , especially when it get to rare ingredients , " allege Roman Ulyanov , beginner of Greeneration .
A rarefied edible flower grown inside the erect farm
Filling a unequalled market needGreeneration ’s role in the UAE grocery is clear , as Roman happen , providing the luxury HoReCa sector with a sustainable , local source for premium ingredients . The companionship grows the UAE ’s wide kitchen range of crop , such as Sweet Alyssum , Buzz Buttons , Borage , Torenia among comestible flower and Oxalis , Verbena , Tagetes , Shiso Green and Red among speciality leafage .
" We pride ourselves on wreak tight with chefs to meet their exact motivation , " says Roman . " Whether it ’s specific colors , flavors , or textures , we aim to beseem their originative vision and offer what others can’t . This approach think of that we do n’t only deliver intersection but get together with chef to empathise and solve their challenges , making it a vital partner in the okay dining experience . "
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Daria Shchrurik bear a badge of pea shoot in the farm
Expanding grocery store share and trustTo fill the maturate need for its unique constituent , the ship’s company of late expanded by taking another farm under its management , increasing its originate sphere by 712 m2 . As Roman finds , the expansion reflect the trust Greeneration has gain within Dubai ’s vertical farming industry , as well as identification of the effectiveness of its farm direction proficiency . " This move not only enlarge our production but also underscores the respect we ’ve earned in the market . It ’s a cost - efficacious manner to surmount and validates our expertise and reliability , " Romanic portion .
This expansion allows Greeneration to continue serving a growing tilt of top - tier clients , including Atlantis , Ossiano , Jun ’s , Avatara , Address , Four Seasons and more . By win the trust of such name , the society strengthens its standing as the UAE ’s go - to supplier for premium , hyper - local ingredients .
As an extra service added , the house packages its microgreens in mark punnet with a substratum , permit the green to remain uncut . This extends shelf life and boil down food waste . Fadi Hijazi , General Manager , says " We excel at bringing together high - technical school vertical farming technique with exhaustive direction and planning . We ok - tune every aspect of the growing process , from lighting to nutrients , ensuring that every craw we produce is of the mellow calibre . "
Vitalii Klimov seen in the farm
Tailored productsAn example of these men - on partnership is an in - family science laboratory where the Greeneration team experiments with growing new additions to their green collection . For example , Toona shoots : a harvest with an earthy gustatory sensation and eminent antioxidant content , majestic Maple leaves with a subtle autumnal flavor , and Ice Plant leaves with a jelly - like texture are will to this tractableness . " These plants not only tally flavor but bring a new level of creativity to Dubai ’s culinary view , " Fadi shares .
" This dedication to customization is particularly rare , as most suppliers operate with standardized product . While most perpendicular farms in the UAE centering on standard leafy greens and vegetables , our company prioritizes premium ingredient tailored to gamy - destruction dining . Our willingness to grow specific varieties to suffer a chef ’s vision resonates in Dubai ’s competitive luxury dining sphere , " notes Daria Shchurik , Head of Growth .
Some of Greeneration ’s product
Growing beyond DubaiWhile Dubai remains Greeneration ’s central base , the company sees possible for expansion into other emirates and neighboring countries . With countries like Saudi Arabia , Kuwait , and Qatar emphasizing intellectual nourishment security and sustainability , Greeneration ’s model aline perfectly with these anteriority . " Our mannikin is scalable , and the Gulf ’s in high spirits - death hospitality market has already prove stiff interest in what we offer . With our expertise in desiccate climate agriculture , we ’re confident that Greeneration can flourish beyond the UAE , " says Hijazi .
" We ’re not just about the technology ; our squad ’s coming and mental attitude toward service are what make the difference . chef can trust that if there ’s an issue , we ’ll be there to resolve it rapidly . That ’s rare in this region , and we ’re proud to offer this degree of reliability , " Daria adds .
Microgreens come in volume and single packaging
Becoming a longevity brandLooking ahead , Greeneration ’s five - yr vision is to scale sustainably while germinate into a longevity marque , offering not only premium eatable flowers and microgreens but also nutrient - rich ingredients that promote recollective - term health and wellness . By introducing new product class centered on anti - aging and holistic health , the farming concern direct to stick out a shift toward sustainable health .
" Our mission is to direct in nutrient - dense , sustainable ingredients that give to a foresightful , healthier life . We conceive that the intellectual nourishment we eat on impacts how long and how well we live , and we ’re here to make a difference of opinion , " says Roman .
For more info : GreenerationDaria Shchurik , Head of Growth and Marketing[email protected]https://greeneration.ae
© FloralDaily.com/Rebekka Boekhout
